Markup Calculator: Selling Price, Gross Profit & Margin
Calculate accurate retail prices, gross profit dollars, and profit margin percentages from your base product cost. Optimize your pricing strategy for e-commerce stores and service businesses.
Cost & Markup Percentage
Calculate retail selling price, profit, and margin
Selling Price = Cost × (1 + Markup / 100)
Gross Profit = Selling Price - Cost
Profit Margin = (Gross Profit / Selling Price) × 100%
Pricing & Margin Breakdown
Live calculated pricing schedule
Target retail price based on 50% markup on $40.00 cost
Worked Example Output & E-commerce Pricing Schedule
Sample Input Scenario: E-commerce apparel brand sourcing leather wallets at $35.00 wholesale with an 80% markup target.
Worked Industry Example Output:
Cost of Goods Sold (COGS) = $35.00 Markup Percentage = 80.00% Selling Price = $35.00 * (1 + 80 / 100) = $63.00 Gross Profit = $63.00 - $35.00 = $28.00 per unit Gross Profit Margin = ($28.00 / $63.00) * 100% = 44.44%This worked example demonstrates how applying an 80% markup produces a sustainable 44.44% gross margin capable of supporting organic traffic acquisition and free shipping incentives.
Frequently Asked Questions About Markup Calculations
Selling Price = Cost * (1 + Markup / 100). For example, if an item costs $40 and you apply a 50% markup, the selling price is $40 * 1.50 = $60, giving a gross profit of $20.
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