Search Console Brand vs Non-Brand Classifier
This Search Console brand vs non-brand classifier segments your Google Search Console performance exports into distinct brand and non-brand query segments directly in your browser. Built for privacy-conscious SEO consultants, in-house marketing leads, and performance analysts, the tool processes your pasted or uploaded GSC query exports 100% client-side with zero data storage or external server transmission. Specify your brand terms and common misspellings to instantly calculate brand vs non-brand clicks, impressions, CTR, and average position splits, and export your classified data to CSV.
Browser-Side Brand vs Non-Brand Classifier
100% Client-side in-memory segmentation with zero server persistence
| Query | Clicks | Imp | CTR | Segment |
|---|---|---|---|---|
| searchlearningtools | 1200 | 2500 | 48% | Brand |
| how to build bulk redirects | 450 | 8900 | 5.1% | Non-Brand |
| search learning tools pricing | 210 | 430 | 48.8% | Brand |
| re2 regex generator search console | 340 | 6100 | 5.5% | Non-Brand |
| slt free tools | 180 | 320 | 56.2% | Brand |
| cloudflare security headers tutorial | 290 | 7400 | 3.9% | Non-Brand |
What This Tool Does Not Check
This classifier runs entirely in your local browser memory. It does not store your search data, nor does it automatically identify brand misspellings that you have not specified in your brand keywords filter list.
Related Technical SEO Workflows
Filter brand terms directly inside the GSC interface with our tool to:
build Search Console RE2 regex filtersDetect underperforming high-impression queries using our tool to:
inspect search traffic and CTR patternsDevelop high-intent non-brand content strategies in our guide on:
non-brand keyword growth frameworksEnsure brand and non-brand landing pages do not compete with each other by running our tool to:
detect search query cannibalizationFrequently Asked Questions
Is my Search Console data uploaded to any server or database?
No. Absolutely zero rows or query metrics leave your device. All parsing, categorization, and statistical computations execute entirely inside your local browser JavaScript engine via Web Workers and HTML5 FileReader APIs. Your search data never touches our servers.
Why is separating brand and non-brand queries critical for SEO analysis?
Brand queries (searches containing your company or product name) have naturally high click-through rates (often 30–60%) and high conversion rates driven by offline marketing and word-of-mouth. Non-brand queries reflect true organic discovery and SEO growth. Mixing them distorts SEO ROI and conceals drops in non-brand search visibility.
What file format does the classifier accept?
The classifier accepts standard Google Search Console Performance CSV or TSV exports containing columns for Query, Clicks, Impressions, CTR, and Position, as well as simple pasted two-column or five-column text tables.
How should I list brand variations and misspellings?
Enter brand keywords separated by commas (e.g., "searchlearningtools, search learning tools, slt, searchlearning"). The tool matches case-insensitively and performs whole-word or substring pattern matching based on your preference.
Upgrade to the Starter Plan ($29/mo)
Track month-over-month non-brand organic growth and market share with the Starter Plan ($29/mo).