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HTML5 Microdata Tool

Microdata Schema Generator: HTML5 itemscope & itemprop

Generate clean, compliant HTML5 microdata markup. Seamlessly annotate local business details, product offers, FAQs, and articles directly within your website templates.

Microdata Schema Type & Fields

Generate inline HTML5 itemscope & itemprop attributes

Microdata vs JSON-LD Note

Microdata embeds schema directly into existing HTML elements using itemscope, itemtype, and itemprop. It ensures search engines extract visible text rather than hidden JSON blocks.

HTML5 Microdata Output

Ready to paste into your templates or JSX

<div itemscope itemtype="https://schema.org/LocalBusiness">
  <h2 itemprop="name">Premier Auto Repair Experts</h2>
  <p itemprop="description">Full service brake, transmission, and engine repairs in Austin, Texas.</p>
  <a itemprop="url" href="https://austinautorepair.example.com">https://austinautorepair.example.com</a>
  <div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
    <span itemprop="streetAddress">500 Congress Ave</span>,
    <span itemprop="addressLocality">Austin</span>,
    <span itemprop="addressRegion">TX</span> <span itemprop="postalCode">78701</span>
  </div>
  <div itemprop="geo" itemscope itemtype="https://schema.org/GeoCoordinates">
    <meta itemprop="latitude" content="30.2672" />
    <meta itemprop="longitude" content="-97.7431" />
  </div>
  <p>Call us: <span itemprop="telephone">+1-512-555-0144</span></p>
  <meta itemprop="priceRange" content="$$" />
</div>

Worked Example Output & Microdata Syntax

Sample Input Scenario: Local business contact block with physical address and phone number formatted using HTML5 microdata.

Worked Industry Example Output:

<div itemscope itemtype="https://schema.org/LocalBusiness"> <h2 itemprop="name">Austin Web Development Agency</h2> <a itemprop="url" href="https://austinwebdev.example.com">Visit Website</a> <div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress"> <span itemprop="streetAddress">100 Congress Ave</span>, <span itemprop="addressLocality">Austin</span>, <span itemprop="addressRegion">TX</span> <span itemprop="postalCode">78701</span> </div> <p>Call: <span itemprop="telephone">+1-512-555-0199</span></p> </div>

This worked example illustrates how itemscope establishes a new entity scope, itemtype defines the entity schema URL, and itemprop binds individual text nodes to semantic properties.

Frequently Asked Questions About Microdata Schema

Microdata is an open community HTML specification used to nest semantic metadata within existing web content. It utilizes attributes such as itemscope (defining the scope), itemtype (specifying the Schema.org URL), and itemprop (defining properties).

Explore Companion Schema & On-Page SEO Tools

Complement your HTML5 microdata with JSON-LD structured data and comprehensive on-page audits:

100% Free · Client-Side Private

Turn this tool output into a repeatable client brief and ranking workflow.