Should I choose JSON-LD or Local Business Microdata?

Google officially recommends JSON-LD because it is easier to add and maintain without disrupting your HTML design. However, HTML5 Microdata is also fully supported if your CMS or template structure renders attributes directly on visible NAP elements.

Which LocalBusiness schema type should I select?

Choose the most specific schema subtype available that represents your enterprise, such as Plumber, HVACBusiness, RoofingContractor, Restaurant, RealEstateAgent, or LegalService, rather than generic LocalBusiness.

Can I include geographic coordinates (latitude and longitude)?

Yes. Adding GeoCoordinates (lat and long) clarifies the exact physical coordinates of your brick-and-mortar storefront or service operations dispatch center.

Should I choose JSON-LD or Local Business Microdata?

Google officially recommends JSON-LD because it is easier to add and maintain without disrupting your HTML design. However, HTML5 Microdata is also fully supported if your CMS or template structure renders attributes directly on visible NAP elements.

Which LocalBusiness schema type should I select?

Choose the most specific schema subtype available that represents your enterprise, such as Plumber, HVACBusiness, RoofingContractor, Restaurant, RealEstateAgent, or LegalService, rather than generic LocalBusiness.

Can I include geographic coordinates (latitude and longitude)?

Yes. Adding GeoCoordinates (lat and long) clarifies the exact physical coordinates of your brick-and-mortar storefront or service operations dispatch center.

Local SEO Schema Generator

Local Business Schema Generator: JSON-LD & Microdata

Generate clean, compliant LocalBusiness structured data markup for service contractors, medical offices, retail stores, and professional practices. Boost local map pack visibility and organic reach.

Local Business Schema Details

Configure NAP (Name, Address, Phone) & Coordinates

Business Name

Schema Business Type

Street Address

City

State / Province

Postal Code

Country (ISO)

Telephone

Website URL

Latitude

Longitude

Price Range

Generated Local Code

Choose JSON-LD or Local Business Microdata

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Apex HVAC & Plumbing Services",
  "image": "https://apexhvacdenver.example.com/logo.png",
  "@id": "https://apexhvacdenver.example.com/#business",
  "url": "https://apexhvacdenver.example.com",
  "telephone": "+1-303-555-0199",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1420 17th Street, Suite 400",
    "addressLocality": "Denver",
    "addressRegion": "CO",
    "postalCode": "80202",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.7539,
    "longitude": -104.9998
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ]
}
</script>

Validate snippet in official Google tester:Rich Results Test

Related Schema & Local SEO Tools:

FAQ Page JSON-LD Generator →Microdata Schema Generator →Local SEO Topical Map Example →WordPress Robots.txt Generator →

Worked Example Output & Local Business Implementation

Sample Input Scenario: Local emergency plumbing and drain cleaning business operating in Denver, Colorado.

Worked Industry Example Output:

{ "@context": "https://schema.org", "@type": "Plumber", "name": "Mile High Emergency Plumbing", "url": "https://milehighplumber.example.com", "telephone": "+1-720-555-0188", "priceRange": "$$", "address": { "@type": "PostalAddress", "streetAddress": "1700 Lincoln St", "addressLocality": "Denver", "addressRegion": "CO", "postalCode": "80203", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 39.7439, "longitude": -104.9858 } }

This example shows how LocalBusiness structured data can describe a business address, location, and phone number. Keep each value accurate and consistent with visible page content.

Frequently Asked Questions About Local Business Schema

Structured data can clarify business details for search engines, but it does not guarantee local rankings or a map listing. Keep the markup accurate and consistent with visible page content and your real-world business information.

Explore Companion Schema & Local SEO Tools

Add accurate, consistent structured data alongside useful local pages and complete business information:

Local Business Schema Generator: JSON-LD & Microdata

Local Business Schema Details

Generated Local Code

Worked Example Output & Local Business Implementation

Frequently Asked Questions About Local Business Schema

Does LocalBusiness schema improve Google Maps or local pack rankings?

Should I choose JSON-LD or Local Business Microdata?

Which LocalBusiness schema type should I select?

Can I include geographic coordinates (latitude and longitude)?

Explore Companion Schema & Local SEO Tools

Microdata Schema Generator

FAQ Schema Generator

Application LD JSON Generator

Niche Schema Generators

On-Page SEO Checklist Guide

Help Google Discover New Page